According to @lookonchain, Bhutan is integrating Binance Pay to establish a national cryptocurrency payments system aimed at boosting its high-value tourism sector. A tourism representative confirmed that Binance Pay addresses payment friction for international visitors, with tourists already using crypto for local purchases. Binance CEO Richard Teng described the initiative as the "first national crypto payments system," noting that crypto tourists spend nearly three times more than regular tourists, averaging $1,000 per visit, and merchants benefit from instant settlements. The system has already onboarded over 1,000 merchants who can leverage zero transaction fees. DK Bank, a key player in Bhutan's early bitcoin mining operations, is now spearheading this adoption drive, stating that crypto payments are a natural fit with the country's high mobile and QR payment penetration. This real-world adoption by a sovereign nation could serve as a model for others, potentially increasing the utility and value proposition of platforms like Binance and their associated digital assets.

According to @_RichardTeng, Bhutan is launching what the Binance CEO calls the 'first national crypto payments system' by integrating Binance Pay to attract high-value global travelers. A tourism representative stated that crypto tourists spend an average of $1,000, nearly three times that of regular tourists, and are already using crypto for local purchases. For traders, this real-world adoption case involves over 1,000 merchants who receive instant, zero-fee settlements, a significant advantage over traditional payment systems. DK Bank is spearheading on-the-ground adoption, while a representative from GMC confirmed that Bhutan now considers crypto a 'core industry,' signaling strong government support and a potential model for national crypto integration that could drive long-term value for the Binance ecosystem.